If your law firm does business in Texas — or communicates with Texas residents — you’ll want to take note of a recent change to the state’s telemarketing laws.
Texas Senate Bill 140, which went into effect September 1, 2025, amends the Texas Business & Commerce Code § 304.002 to expand the definition of “telephone solicitation.” Under the new law, text messages and other forms of electronic communication are now included alongside traditional phone calls.
What This Means for Your Firm
- Text messages are regulated: Any marketing or solicitation text messages sent to Texas residents must follow the same rules that previously applied to phone calls.
- Electronic outreach counts too: The law broadens compliance obligations to cover other digital communication methods, not just calls or SMS.
- Penalties still apply: Non-compliance with Texas telemarketing rules can expose your firm to legal and financial consequences.
Next Steps
- When in doubt, consult with legal counsel familiar with Texas telemarketing regulations.
- Review your firm’s outbound communication practices — especially texts and automated messages — to ensure they meet the new requirements.
- Train staff and vendors handling client communications so everyone is aligned with compliance.
Staying compliant with evolving communication laws is essential for protecting your practice and your clients.